Figure out who your customer is and tailor your sales strategy accurately.
Now that you’ve identified your industry, figuring out your ideal customer and target audience is next. The users make or break your company. Knowing who would be interested in your product/service is way better than just shooting in the dark hoping something sticks. Cold email’s working probability is very low when compared to reaching out to qualified sets of audiences.
But defining your target audience takes a little bit of digging in and It is tricky to understand human beings. It requires accuracy and understand patterns. This is where we take insights from our market research and build out customer profiles for your business. We help you align your marketing strategy with your users and reach them faster.
While it’s easier to generate customer data for B2B operations, B2C profiling extends deeper into the market insights. B2B customer research can be accomplished with details like target industry, financial standing, company market share and key decision-makers. B2C, on the other hand, picks insights from target user demographics such as age, gender, location, etc.